ONE OF ONE
by Floyd Mayweather
Producer

November 2024 - Feb 2025

Led the end-to-end production of a high-profile commercial campaign for Floyd Mayweather’s first ever supplement brand, balancing tight schedules, evolving creative demands, and budget constraints across two major locations (New York City & Los Angeles).

Orchestrated full-scale production, collaborating with multiple creative agencies, creative directors, A-list talent, and post-production teams to deliver a polished, high-caliber final product.

Navigated complex logistics and rapid problem-solving, adapting to multiple last-minute logistical changes without compromising creative integrity.

Managed budgets, scheduling, and on-set operations, balancing tight deadlines and evolving creative demands without compromising quality.

Optimized multi-platform content distribution, adapting assets for television, social media, and digital campaigns to maximize brand visibility and audience engagement.
Maintained direct communication with stakeholders, ensuring the campaign’s vision aligned with brand objectives while achieving on-time, on-budget execution.

EDGE NYFW
Freelance Production Assistant

Feb 2025

Provided on-site production support for the Fashion Tech Conference, hosted by Threads of Tech and All Things Fashion Tech during NYFW, ensuring seamless event execution.

Assisted in coordinating event logistics, including venue setup, speaker coordination, and technical support for fashion tech presentations & panel discussions.

Collaborated with event organizers, production teams, and brand partners to facilitate activations, networking sessions, and interactive brand experiences.

Supported media teams by coordinating press access, assisting with content capture, and ensuring key moments were documented for post-event marketing.

DOORS NYC
Public Relations Associate

Jan 2024 - Aug 2024

Assisted in organizing and coordinating major showroom events, providing critical on-site support and ensuring seamless execution. Managed showroom logistics, including sample tracking and Fashion GPS, and uphold confidentiality during engagements with high-profile influencers.

Conducted continuous outreach to introduce Doors and promote collaboration for brand visibility. Actively expand industry connections, enhancing showroom visibility and fostering relationships that elevate the brand’s influence and market position.

Produced and distribute engaging weekly newsletters via Klaviyo to stylists, photographers, & other key partners. Utilized analytics to assess the effectiveness of PR strategies, offering data-driven recommendations to optimize future campaigns.

ONE CORE MEDIA
Marketing & Communications Manager

July 2020 - Nov 2023

Led creation of client-facing collateral, ensuring brand consistency and clear value communication.

Managed internal communications to align teams and oversaw external communications (press, newsletters, key announcements) to enhance brand visibility.

Used data-driven insights to optimize campaigns, improving effectiveness, engagement, and overall performance.

Led on-location execution in Italy, securing and managing European vendor partnerships for immersive brand activations, negotiating key agreements, and navigating cross-cultural dynamics.